As a result of the campaign, more than 4,000 unique, previously unpaid users were returned to KupiVip iOS and Android app, more than 4% made the first purchase. The conversion to payer among re-attributed from dynamic banners was 6%. The conversion from click to re-attribution on both platforms was on the average 43%. The average ad banners CTR ranged from 0.7% to 1.3%. During the advertising campaign 678 banners were tested.